Who we are
At Spa Connectors, our approach is rooted in real-world experience, market analysis, and feasibility, ensuring that every plan is innovative, practical and sustainable.
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At Spa Connectors, we align our approach with your values and vision, ensuring that every project reflects your unique goals and standards for success.
Our promise is to provide a practical roadmap for growth, going back to the basics to strengthen your foundation, complete with the tools and support needed to implement and execute a plan. With our expertise and network of trusted suppliers and partners, we manage every stage of the project to ensure your business thrives.
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Spa Connectors is a management consultancy that delivers unique, end-to-end solutions for wellness businesses. It turns concepts into thriving businesses, focusing on tangible results and sustainable growth.
We specialise in market research, concept development, pre-opening support, technical services, and operational oversight, guiding wellness businesses from concept to completion.
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We work with investment companies, sovereign funds, and real estate developers looking to enter or expand in the wellness sector. Our clients also include hotel groups, wellness operators and brands, designers, product houses, and equipment companies seeking to enhance and grow their offerings. Over more than 10 years we have worked on projects in Asia, the Middle East, Europe, North America, Australia and the Indian Ocean.
Why Choose Spa Connectors?
20+
Years experience
26
Countries
50+
Projects completed
We’ve been where you are, faced the same challenges, and know what it takes to succeed in a competitive marketplace. With Spa Connectors, your wellness business is in expert hands.
Meet some of the team
Kathryn Moore
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Spa Connectors Founder and CEO Kathryn is a leading figure in the global wellness and hospitality sectors, with nearly 20 years of industry experience.
With a strong background in commercial negotiations and operational frameworks, Kathryn serves as a trusted advisor to top wellness brands and investors worldwide.
After overseeing more than 60 spas at Minor Hotels with Mspa, she launched Spa Connectors in 2015 to address key industry gaps and help wellness businesses thrive.
Known for her ability to tackle complex challenges and build effective operational frameworks, Kathryn utilises her extensive network of talent and suppliers to turn wellness concepts into reality.
An engaging speaker and educator, Kathryn shares her insights on profitability, operations, and long-term success at industry events, in articles, and on podcasts.
Jo Andrews
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Commercial effectiveness expert Jo brings over 30 years of experience, including 10 years with blue-chip companies like American Express and GE Capital, and leadership roles in global business development at Priority Travel Group and IG Group.
She specialises in enhancing the viability, ROI, and impact of commercial functions, with a proven track record of building infrastructures across B2B and B2C industries.
Jo drives results and transformational change, supporting businesses with strategic insights and execution to achieve sustainable growth.
Darya Ivanova
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With over 15 years of experience in luxury and wellness hospitality, along with a background in psychology and hospitality management, Darya brings a blend of expertise to Spa Connectors. Having worked on both sides—as a sales and marketing specialist for luxury travel agents and within the hotel management of leading wellness properties like JOALI BEING—she now consults with a unique dual perspective, creating integrative wellness concepts that are both profitable and deeply attuned to consumer needs.
Specializing in creating and implementing integrative wellness concepts, she brings expertise in marketing psychology, sales strategy, brand development, and partnerships, complemented by a strong grasp of industry trends and latest technologies and practices. Living and breathing wellness, Darya is committed to creating innovative brands that leave a lasting impact on both guests and the market.
Some of our clients
